Key Product Selling Points
- Gentle for All Hair Types: Exceptionally mild formula, ideal for sensitive skin and all hair textures.
- Vegan & Cruelty-Free: Made with plant-based ingredients that care for your skin and the planet.
- Natural Power: Harnesses the cleansing benefits of coconut and aloe vera for a nourishing wash.
- Eco-Conscious: Part of a body care range that prioritizes skin-friendly ingredients and environmental responsibility.
Detailed Product Description
ALTER/NATIVE by Suma presents a gentle yet effective shampoo designed to cater to all hair types, including those with sensitive scalps. This vegan and cruelty-free formula utilizes the natural cleansing power of coconut and aloe vera to provide a nourishing wash without stripping the hair of essential moisture. The shampoo is part of a body care range committed to using skin-friendly ingredients and promoting environmental sustainability. Its mild formulation ensures a soothing experience for both the hair and scalp, making it perfect for daily use.
Directions for Use
- Wet your hair thoroughly.
- Apply a generous amount of shampoo to your scalp and hair.
- Massage gently into wet hair to create a lather.
- Rinse thoroughly with warm water.
- For best results, follow with the Clear & Simple conditioner.
Ingredients
Aqua, Ammonium Lauryl Sulphate* (coconut & RSPO palm derived), Cocamidopropyl Betaine** (coconut derived), Aloe Barbadensis (Aloe Vera) Leaf Juice, Citric Acid, Sodium Chloride, Sodium Benzoate.
Product Warnings
For external use only. Avoid contact with eyes. If contact occurs, rinse thoroughly with water. Discontinue use if irritation occurs and consult a healthcare professional if necessary. Keep out of reach of children. Always check the product packaging for the most up-to-date ingredient information, especially if you have allergies.