Product Selling Points

• Volumizing Formula: Pure Abundance™ Volumizing Shampoo is designed to create volume and enhance the appearance of fine, limp hair, making it look and feel more abundant.
• Natural Ingredients: Enriched with acacia gum, which helps fill out fine hair for a fuller look.
• Cost and Plastic Savings: Purchasing the litre size saves money and reduces plastic usage, costing 20% less per ounce and using up to 28% less plastic compared to standard-size bottles.
• Cruelty-Free Brand: Aveda is committed to cruelty-free practices, ensuring no animal testing is conducted.
• Eco-Friendly Choice: Supports sustainability by offering larger sizes that reduce packaging waste.

Detailed Product Description

Transform your hair care routine with Aveda’s Pure Abundance™ Volumizing Shampoo, specially formulated to give fine, limp hair a boost of volume and fullness. This shampoo is enriched with acacia gum, a natural ingredient that helps fill out and volumize hair, leaving it looking and feeling more abundant. The eco-conscious litre size not only saves you money but also reduces plastic waste, aligning with Aveda’s commitment to sustainability. As a cruelty-free brand, Aveda ensures that no animal testing is conducted, providing you with a product that is both effective and ethically produced.

How to Use

1. Apply the shampoo to damp hair.
2. Lather and massage into the scalp and hair.
3. Rinse thoroughly.
4. Repeat if necessary for optimal results.

Safety Information

• For external use only.

Elevate your hair care with the Pure Abundance™ Volumizing Shampoo and enjoy fuller, more voluminous hair with every wash.