Key Product Selling Point
- Clean Mineral Formula: Contains only 5 vegan, talc-free minerals, ideal for sensitive and acne-prone skin.
- Buildable Coverage: Sheer-to-full coverage that conceals imperfections while maintaining a natural, luminous finish.
- Skin-Improving Benefits: Clinically proven to enhance skin clarity and health with long-term use.
- Mineral Sun Protection: SPF 15 with Zinc Oxide shields skin from UVA/UVB rays without chemical filters.
- Versatile Application: Transforms from loose powder to silky cream, suitable for all skin types.
Detailed Product Description
The bareMinerals ORIGINAL SPF 15 Foundation is an iconic, award-winning loose powder foundation loved for its clean formula and skin-nourishing benefits. Composed of just five natural minerals—Zinc Oxide, Iron Oxides, Mica, Bismuth Oxychloride, and Titanium Dioxide—this talc-free formula provides buildable coverage that minimizes pores, redness, and blemishes. Its unique texture transforms from powder to a creamy finish, leaving skin with a natural, radiant glow. The mineral-based SPF 15 offers chemical-free sun protection, while the non-comedogenic, hypoallergenic formula is safe for sensitive, oily, and acne-prone skin. Clinically shown to improve skin texture over time, it’s available in 20 shades across five tone categories for a personalized match.
Direction for Use
- SWIRL: Pour a small amount into the cap, then swirl the brush in circular motions to pick up the product.
- TAP: Gently tap the brush against the cap to remove excess powder.
- BUFF: Apply in circular motions to the face, activating the minerals to create a smooth, creamy finish.
- Sun Protection: Apply liberally 15 minutes before sun exposure; reapply every 2 hours, or after swimming/sweating.
Ingredients
Active Ingredients: Zinc Oxide 18% (sun protection).Inactive Ingredients: Iron Oxides (CI 77491, CI 77492, CI 77499), Mica (CI 77019), Bismuth Oxychloride (CI 77163), Titanium Dioxide (CI 77891).
Product Warnings
Sun Safety: Not a substitute for adequate sun protection; limit sun exposure and wear protective clothing.Eye Contact: Rinse immediately if product enters eyes.Allergy Caution: Contains Bismuth Oxychloride, which may irritate sensitive skin in rare cases.Storage: Keep in a cool, dry place; close tightly after use to prevent moisture absorption.
Manufacturer Address
10th Floor, The Adelphi, 1-11 John Adam Street, London, WC2N 6HT