Ingredients 

Sugar Wheat Flour Palm Fat Raising Agents (Calcium Phosphates, Sodium Carbonates) Corn Starch Emulsifiers (Propane-1,2-Diol Esters of Fatty Acids, Mono- and Diglycerides of Fatty Acids, Sodium Stearoyl-2-Lactylate) Dextrose Salt Colour (Sulphite Ammonia Caramel) Stabiliser (Xanthan Gum) Flavouring Flour Treatment Agent (Ascorbic Acid) Nutrient Profile Score (Promotion and Placement) Nutrient Profile Score - 15 

Allergen Tag Text 

For allergens, see ingredients in bold. Allergy Text May contain Milk, Egg and Soy. 

Nutrition 

Cake Mix as sold Per 100g 1/12th of cake (65g) baked without icing %* (65g) Energy 1603kJ 896kJ 379kcal 214kcal 11% Fat 4.6g 9.8g 14% of which saturates 2.6g 2.1g 11% Carbohydrate 78.0g 27.6g 11% of which sugars 46.3g 16.4g 18% Fibre 1.0g 0.3g - Protein 5.8g 3.6g 7% Salt 1.27g 0.49g 8% * Reference Intake of an average adult (8 400 kJ/ 2 000 kcal) Contains 12 portions Calculated Nutrition per 100g 1/12th of cake (65g) baked without icing Energy (kJ) 1603 896 Energy (kcal) 379 214 Fat (g) 4.6 9.8 of which saturates (g) 2.6 2.1 Carbohydrate (g) 78 27.6 of which sugars (g) 46.3 16.4 Fibre (g) 1 0.3 Protein (g) 5.8 3.6 Salt (g) 1.27 0.49 Structured Nutrition EU Cake Mix as sold Per 100g 1/12th of cake (65g) baked without icing % (65g) Energy 1603 kJ 896 kJ Energy 379 kcal 214 kcal 11% Fat 4.6 g 9.8 g 14% of which saturates 2.6 g 2.1 g 11% Carbohydrate 78 g 27.6 g 11% of which sugars 46.3 g 16.4 g 18% Fibre 1 g 0.3 g Protein 5.8 g 3.6 g 7% Salt 1.27 g 0.49 g 8% Front of Pack 

Nutrition Per Portion 1/12th of cake (65g) baked without icing contains: Energy 896kJ 214kcal 11% Fat 9.8g 14% Saturates 2.1g 11% Sugars 16.4g 18% Salt 0.49g 8% Per 100g of cake mix as sold: 1603 kJ / 379 kcal * Reference Intake of an average adult (8 400 kJ/ 2 000 kcal) Reference Intake Statement Reference Intake Statement - Reference Intake of an average adult (8 400 kJ/ 2 000 kcal) HFSS Indicator (Promotion and Placement) HFSS Indicator - HFSS HFSS Food or Drink (Promotion and Placement) HFSS Food or Drink - Food HFSS Food Category (Promotion and Placement) HFSS Food Category - 6 - Cakes and cupcakes 

Product Description 

NielsenIQ Brandbank Captured Product Name Betty Crocker Classic Coffee Cake Mix 425g Brand Betty Crocker Features No Preservatives Suitable for Vegetarians Perfect to bake up memories with the kids! The Red Spoon Promise by Betty Crocker Standardised Brand Brand - Betty Crocker Regulated Product Name Coffee Flavour Cake Mix. Marketing Company Name General Mills UK Limited Company Address PO Box 363, Uxbridge, UB8 1YT, UK. Third Party Logos FSC Green Dot Product Marketing Calling all coffee lovers – Betty Crocker’s Classic Coffee Cake Mix is your perfect pick-me-up. Rich, moist, and full of flavour, this delicious cake brings the comforting taste of coffee into every bite. It’s quick and easy to make, whether you’re baking for a get-together, a coffee morning, or simply treating yourself to a moment of indulgence. Just Add: All you need is eggs, water, and vegetable oil – no complicated steps or fancy ingredients required. It’s baking made easy in 3 simple steps: mix, pour, and bake, so you can spend less time prepping and more time enjoying. Perfect For: Ideal for afternoon teas, coffee dates, birthday bakes, or cosy weekends in. This coffee cake also makes a delightful batch of cupcakes – simply bake at 160°C in a fan-assisted oven for a mini treat. Preheat your oven to 180°C (160°C for fan-assisted ovens)/Gas Mark 4, and fill your home with the warm aroma of fresh-baked goodness. Try More from Betty Crocker: Enjoyed this classic flavour? Explore more irresistible bakes like Tempting Chocolate Cake, Velvety Vanilla Cake, and Red Velvet Cake Mixes. Add the perfect finishing touch with one of our delicious icings – Velvety Vanilla, Rich Cream Cheese Style, or Indulgent Chocolate Fudge. With Betty Crocker, delicious homemade bakes are always within reach. Grab your apron, preheat the oven, and get baking with Betty! Brand Marketing For over a century, Betty Crocker has inspired home bakers around the world with a simple promise: to deliver great taste, trusted quality, and everyday convenience. Backed by a team of expert bakers, our wide range of products and rigorously tested recipes empower everyone—regardless of age, skill level, or background—to create and share the joy of homemade moments. Betty Crocker continues to be a beloved source of baking inspiration, bringing people together through the timeless magic of home baking. Other Information © General Mills FSC - FSC® Mix, Packaging from responsible sources, FSC® C105339, www.fsc.org Further Description Find more baking tips & tricks at www.bettycrocker.co.uk Enhanced Marketing Data SEO Metatag Cake Cakes Cake Mixes Baking Baking Mix Cake Mix Coffee Cake Mix Coffee Cake Coffee Cakes Health & Lifestyle Lifestyle Suitable for Vegetarians Allergy Advice Eggs - May Contain Milk - May Contain Soya - May Contain Wheat - Contains Additives Preservatives - Free From Storage & Usage Storage Type Type Ambient Preparation and Usage Perfect to bake up memories with the kids! All you need is: 90ml vegetable oil (6tbsp) or 100g melted butter 180ml water or 180ml milk 3 medium eggs Betty Crocker™ Classic Coffee Icing Prep time 10 mins Baking time 23-28 mins Two 20cm cake tins or Two 12 cupcake muffin tins (and 24 cupcake cases) 3 simple steps! Preheat oven to 180ºC (160ºC for fan assisted ovens or refer to manufacturer's instructions)/Gas Mark 4. For cupcakes use fan assisted oven 160ºC. Grease tins and preferably line base with baking parchment or greaseproof paper. For cupcakes line two 12 cupcake muffin tins with cupcake cases. 1 Beat cake mix, oil (or butter), water (or milk) and eggs together and whisk (by hand or electric mixer) for 2-3 minutes until smooth and creamy. 2. Pour into tins. For cupcakes pour mixture evenly into the cupcake cases. 3. Bake for 23-28 minutes or until a rounded knife inserted in centre comes out clean. For cupcakes bake the 2 muffin tins at the same time for 18-22 min. Cool for 10 minutes in tins then remove from tins. Cool completely, fill and ice with Betty Crocker™ Classic Coffee Icing. Storage Store in a cool, dry place. Brandbank Captured Pack Data Pack Size 425g ℮ Numeric Size Numeric Size - 425 Unit (specific) Unit (specific) - Grams Pack Type Type - Box Recycling Other Text Box - Recycle Pouch - Don't Recycle Usage Count Number of uses - Servings 12 Usage Other Text Contains 12 portions Customer Services 

Manufacturers Address 

Made for: General Mills International Sarl, Switzerland. General Mills UK Limited, PO Box 363, Uxbridge, UB8 1YT, UK. General Mills Hellas S.A., 59-61, Ag. Konstantinou str., Building B 151 24, Marousi, Athens, Greece - EU. Return To General Mills UK Limited, PO Box 363, Uxbridge, UB8 1YT, UK. Careline Information: UK 0800 783 5907 / ROI 1800 535 115 Careline.Scandinavia@genmills.com Distributor Address General Mills Scandinavia AB, Sweden. Nathan & Olsen. Telephone Helpline UK 0800 783 5907 ROI 1800 535 115 Email Helpline Careline.Scandinavia@genmills.com 

Extended Data Description 

Breakdown Functional Name - Cake Mix Variant - Classic Coffee