Product Selling Points
Brilliant cleaning performance even in cold washes
Built-in Lenor freshness for long-lasting Exotic Bloom scent
Pre-treat cap for targeted stain removal
Versatile gel formula also available as All-in-1 PODS® with built-in softener
Easy-dose squeezable bottle with viscous formula for precision control
Detailed Product Description
Discover Bold Washing Liquid Gel in Exotic Bloom for a brrrilliant clean and indulgent fragrance journey. Designed to dissolve efficiently in cold cycles, Bold’s powerful surfactants and enzymes lift away soils while Lenor’s Exotic Bloom perfume infuses laundry with uplifting notes of ginger lily and tropical berries. The squeezable bottle and thick, viscous gel make precise dosing effortless—simply fill the attached cap and place it directly into the drum, or apply directly to stains for pre-treatment. Transform every wash into a rich, sensory experience by pairing Bold Gel with Lenor Exotic Bloom Fabric Conditioner and In-Wash Scent Booster in the Exotic Bloom Dream Team.
Ingredients
15–30 % anionic surfactants; < 5 % non-ionic surfactants; phosphonates; soap; enzymes; optical brighteners; preservatives (benzisothiazolinone); perfumes (citronellol, eugenol, linalool)
Product Warnings
Causes serious eye irritation. Keep out of reach of children. Use with dry hands; do not ingest.
IF IN EYES: rinse cautiously with water for several minutes.
Warranty & Shelf Life
Please see on the product label
Manufacturer Address
Procter & Gamble UK
Weybridge, Surrey, KT13 0XP, UK