Description Rouge Allure Velvet is a luminous matte lip colour that delivers a soft, comfortable, velvet-like finish. This lipstick provides an alternative to shine, dressing the lips in deep, rich colours with a second-skin effect. It offers a matte yet luminous finish from the very first stroke, ensuring a sophisticated and velvety look that feels as good as it looks. How to Use Apply directly to the lips for a smooth, even application. For perfectly defined lips, pair Rouge Allure Velvet with Le Crayon Lèvres in the same shade. Follow by applying the lipstick using the brush of the pencil for a precise finish.