Description Rouge Allure Velvet is a luminous matte lip color that offers a soft, velvet-like texture. It provides deep, intense color with a second-skin effect, dressing the lips in a comfortable matte finish with a touch of luminosity. The formula delivers a long-lasting result from the first stroke, offering a sophisticated, non-drying finish. How to use Apply Rouge Allure Velvet directly to the lips for a smooth, even finish. For perfectly defined lips, use Le Crayon Lèvres lip liner in the same shade and apply the lipstick using the pencil’s brush for a more precise and defined look.