Description Rouge Allure Velvet is a luminous matte lip colour that delivers a soft, comfortable texture, akin to velvet. It provides a deep, intense colour payoff with a second-skin effect, offering an alternative to shiny finishes. The formula ensures a matte yet luminous finish with just one stroke. How to Use Apply directly to the lips. For perfectly defined lips, pair Rouge Allure Velvet with Le Crayon Lèvres lip liner in the same shade. Then, use the lip liner brush to apply the lipstick for a precise and flawless finish.