Description This lipstick offers the perfect balance of matte and luminous finish. Soft and comfortable as velvet, it provides deep, rich colours with a second-skin effect. A long-wear alternative to traditional gloss, it gives the lips a smooth, velvety feel while maintaining a radiant matte finish from the first stroke. How to Use Apply directly to the lips for a full-coverage matte look. For perfectly defined lips, line your lips with Le Crayon Lèvres in the same shade before applying Rouge Allure Velvet. For a more defined application, use the brush from the lip pencil for precision.