Colgate Advanced White Charcoal Toothpaste gives you whiter teeth in 10 days. The whitening toothpaste restores natural whiteness, effectively removes surface stains & is enamel safe for daily useIn just 10 days you can get a brighter, whiter smile*_x000D_ Clinically proven to effectively remove surface stains_x000D_ With activated charcoal_x000D_ Freshens your breath, fights cavities, helps to remove plaque with regular brushing_x000D_ *when you brush twice a day with Colgate Advanced White Charcoal ToothpasteAqua, Hydrated Silica, Sorbitol, PEG-12, Aroma, Sodium Lauryl Sulfate, Xanthan Gum, Potassium Hydroxide, Cellulose Gum, Tetrasodium Pyrophosphate, Phosphoric Acid, Sodium Fluoride, Sodium Saccharin, Benzyl Alcohol, Charcoal Powder, Limonene. Contains: Sodium Fluoride Total Fluoride content: 1450 ppmNot for use of children under 7 years old