The Colgate Advanced White Toothpaste with micro-cleaning crystals gently polishes and is clinically proven to effectively whiten*. And it does it in just 10 days. *Removes surface stainsWhiter teeth in 10 days_x000D_ Clinically Proven Whiter Teeth_x000D_ Micro-Cleansing Crystals_x000D_ Clinically proven whitening_x000D_ Removes 10x more surface stains than regular fluoride toothpasteAqua, Hydrated Silica, Sorbitol, PEG-12, Aroma, Sodium Lauryl Sulfate, Xanthan Gum, Potassium Hydroxide, Cellulose Gum, Tetrasodium Pyrophosphate, Phosphoric Acid, Sodium Fluoride, Sodium Saccharin, Benzyl Alcohol, Limonene, CI 74160. Contains: Sodium Fluoride Total Fluoride content: 1450 ppmNot for use of children under 7 years old