The same great taste and sensitivity relief as Colgate Sensitive PRO-Relief. The New Colgate Sensitive Instant* Relief Whitening Toothpaste relieves tooth sensitivity with daily use. *For instant relief, apply directly to the sensitive tooth with a fingertip and massage gently for 1 minute, up to twice a day and for children 6-12 years once a week or less frequently. Pro-Argin technology helps to seal and repair the sensitive areas of teeth.* *With continued use twice a day_x000D_ Prevents sensitivity from coming back* *With continued use twice a day can help prevent sensitivity from coming back._x000D_ Builds a protective barrier that acts like a seal against sensitivity* *With continued use twice a day_x000D_ It gently removes stains to help restore the natural whiteness of your teeth, leaving you with a bright smile._x000D_ Clinically proven, low abrasive formula for sensitive teeth Active Ingredient(s): Arginine 8 %. Other Ingredients: Calcium Carbonate, Aqua, Sorbitol, Sodium Lauryl Sulfate, Aroma, Sodium Monofluorophosphate, Cellulose Gum, Sodium Bicarbonate, Tetrasodium Pyrophosphate, Sodium Saccharin, Benzyl Alcohol, Xanthan Gum, Limonene, CI 77891. Contains: Sodium Monofluorophosphate Total Fluoride content: 145 ppm For instant relief, apply directly to the sensitive tooth with a fingertip and massage gently for 1 minute, up to twice a day and for children 6-12 years once a week or less frequently. For lasting relief, apply to a gentle toothbrush making sure to brush all sensitive areas of the teeth