Key Product Selling Points
- Clinically proven to treat and soothe dry, flaky, itchy skin, and sunburns.
- Effective for more serious dry skin conditions like eczema, dermatitis, and certain cases of dry psoriasis.
- Non-greasy formula leaves skin soft, comfortable, and relieved.
- Suitable for the whole family, including infants over one month old.
- Free from fragrance and dermatologically tested.
Detailed Product Description
E45 Cream is a versatile moisturizer designed to treat and soothe a variety of dry skin conditions, including dry, flaky, and itchy skin, as well as sunburns. It is also effective for more serious conditions such as eczema, dermatitis, and certain cases of dry psoriasis. The cream’s non-greasy formula includes lanolin, light liquid paraffin, and white soft paraffin, which work together to provide emollient moisturization, keeping the skin hydrated and comfortable. Suitable for use by the entire family, E45 Cream is free from fragrance and has been dermatologically tested to ensure skin compatibility.
Direction for Use
Apply E45 Cream to the affected skin areas two or three times daily. For external use only. Before use, remove the peelable seal. If symptoms persist, consult your doctor. The cream can be used daily by the whole family, including infants over the age of one month.
Ingredients
E45 Cream contains White Soft Paraffin 14.5% w/w, Light Liquid Paraffin 12.6% w/w, and Anhydrous Lanolin (Medilan®) 1% w/w as active ingredients. Other ingredients include Glyceryl Monostearate, Cetyl Alcohol, Sodium Cetostearyl Sulphate, Carbomer, Methyl Hydroxybenzoate (E218), Propyl Hydroxybenzoate (E216), Sodium Hydroxide, Citric Acid Monohydrate, and Purified Water. For allergens, see ingredients in bold.
Product Warnings
Do not use if allergic to any of the ingredients. Use this medicine only on your skin. Avoid using near the mouth, inner nose, eyes, genital area, or on broken skin. Cetyl alcohol may cause local skin reactions (e.g., contact dermatitis). E216 and E218 may cause allergic reactions (possibly delayed). Avoid smoking or going near naked flames, as fabric with this product dried on it can catch fire easily. Not recommended during breastfeeding. Possible side effects include allergic reactions or worsening of acne. If you experience any side effects, stop using the product and consult your doctor. Keep out of sight and reach of children. Report side effects via the Yellow Card Scheme.
Manufacturer Address
Reckitt Benckiser Healthcare (UK) Ltd, HU8 7DS, United Kingdom.