Product Marketing
Why Fibre One? Guilt-free indulgence
Craving something sweet? Fibre One offers indulgent, guilt-free snacks that are just 90 calories. Each treat is not only low in calories but also high in fibre, supporting a healthy digestive system while satisfying your sweet cravings —because indulgence doesn’t have to come at a cost!
Fibre One 90 Calorie Birthday Cake Squares
It might not be your birthday every day, but it can definitely taste like it with Fibre One Birthday Cake Squares! High in fibre cake bar with multicoloured coated sugar pieces and white drizzle.They taste so great it's hard to believe each square is a 90-calorie treat. With Fibre One, you can have your cake and eat it too! If you want to be good but keep getting caught out by your sweet tooth you can now give in to your cravings with these individually wrapped Birthday Cake Squares. Grab one, unwrap and dive in.
Need more snacking options? Try our Chocolate Fudge Brownie Squares for those treat-yourself moments, we’ve got all your sweet craving needs sorted.
-High in Fibre
-Individually wrapped for the perfect on the go snack that calms those cravings
-Guilt free indulgence
-50% Less Sugar*
-A bumper 5g of fibre per Birthday Cake
-Suitable for Vegetarians
*50% less sugar than average UK chocolate & vanilla chocolate chip brownies, cake bars/slices, November 2022


Ingredients
Wheat Flour, Oligofructose, Sugar, Vegetable Fats (Palm, Shea), Humectant (Glycerol), Wheat Fibre, Fructose, Water, Egg White Powder, Raising Agents (Diphosphates, Sodium Bicarbonate), Flavourings, Whey Powder (Milk), Salt, Lactose (Milk), Skimmed Milk Powder, Thickeners (Arabic Gum, Locust Bean Gum, Xanthan Gum), Emulsifiers (Lecithins (contains Soy), Sorbitan Tristearate), Colours (Beetroot Red, Brilliant Blue FCF, Paprika Extract, Lutein), Antioxidant (Tocopherol-Rich Extract)


Allergens
Contains: Eggs, Milk, Soya, Wheat.
May Contain: Tree Nuts.


Nutrition
Per 100g:
Energy 1510kJ (361kcal), Fat 11.7g (of which saturates 7.0g), Carbohydrate 50.0g (of which sugars 26.2g), Fibre 21.1g, Protein 3.4g, Salt 0.99g
Per portion (24g):
Energy 362kJ (87kcal), Fat 2.8g (of which saturates 1.7g), Carbohydrate 12g (of which sugars 6.3g), Fibre 5.1g, Protein 0.8g, Salt 0.24g
*Reference intake of an average adult (8400kJ/2000kcal).


Storage
Store in a cool, dry place. Best before date see bottom of the carton.


Shelf-life
Best Before (date on carton bottom)


Manufacturer Address
Manufactured for:
General Mills International Sàrl, Switzerland.
General Mills UK, PO Box 363 Uxbridge, UB8 1YT, UK.
General Mills San Adrián SLU, Polígono Industrial Fase III, Término Sansande, 31570 San Adrián, Navarra, Spain, EU.