Achieve a lighter, moisturised, sun-kissed blonde shade. This blonding shampoo's ammonia and peroxide-free formula is enriched with citrus and chamomile to reveal lighter, natural-looking blonde, without the damage of permanent hair colour. With a Citrus Botanical blend, this formula leaves hair strengthened while lightening. Safe for natural blonde and colour-treated hair. - Gradually lightens for sunkissed blonde_x000D_ - With citrus and chamomile_x000D_ - With Blondemend Technology Aqua, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Glycol Distearate, Lactic Acid, Betaine, Cetyl Alcohol, Sodium Chloride, Propanediol, Parfum, Dimethyl Isosorbide, Cocamidopropyl Betaine, Cocamide MEA, Sodium Hydroxide, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Isopentyldiol, Glycine, Citrus Aurantium Dulcis Peel Oil, Citrus Limon Peel Oil, Malic Acid, PPG-9, Panthenol, Succinic Acid, Acid Yellow 3, Acid Orange 7, Acid Violet 43, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Limonene Safe for use on natural and colour-treated hair and for use on highlights and lowlights. Directions: Gently massage Lightening Shampoo into wet hair, lather and rinse well. Follow with Go Blonder Lightening Conditioner. Go up to 2 shades lighter when used with the Go Blonder Lightening Spray.