Expertly-formulated to visibly tone, hydrate and reduce brassiness for cooler blonde tones. This intensive purple shampoo helps counteract yellow and orange brassy tones to recharge your blonde and refresh your cool. Infused with a unique blend of violet and blue pigments and vegan-friendly ingredients, this rich purple shampoo for blonde hair is safe for use on natural, colour-treated, platinum blonde and cooler blonde hair.- Vegan-friendly formula_x000D_ - Knocks out stubborn brassy tones in one use for cooler, brighter blonde_x000D_ - With crushed violet pigments_x000D_ - Peroxide and ammonia-freeAqua, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Glycol Distearate, Sodium Chloride, Cocamide MEA, Parfum, Lactic Acid, Dimethyl Isosorbide, Cocamidopropyl Betaine, Malic Acid, Cetyl Alcohol, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Acid Violet 43, Sodium Hydroxide, Disodium EDTA, Glycine, Benzophenone-4, Ethylhexyl Methoxycinnamate, Acid Blue 9, Sodium Xylenesulfonate, BHT, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, LimoneneDirections: Gently massage into wet hair, lather & rinse well. For more intense results, and to fight stubborn brassiness, leave shampoo on hair 2-3 mins. Use daily until desired colour result is achieved. Rinse hands immediately after applying shampoo to hair.CAUTION: Avoid contact with fabrics & household surfaces to prevent staining. If contact occurs, clean immediately. Use towel to protect clothing & fabrics from wet hair. For external use only. Do not apply to a sensitive, irritated or damaged scalp. Discontinue use if rash or irritation occurs. Avoid eye contact. If contact occurs, rinse thoroughly with water. Keep out of reach of children.