Product Selling Points

• Skin-Loving Formula: Combines the benefits of skincare and makeup for a flawless, healthy-looking complexion.

• Long-Wearing Coverage: Delivers buildable, natural-looking coverage that stays put throughout the day—even in humidity.

• SPF Protection: Shields skin from harmful UV rays with broad-spectrum SPF 20.

• Hydrating and Smoothing: Infused with Miracle Broth™ and Soft Velvet Ferment to hydrate, soften, and visibly smooth fine lines.

• True-to-Skin Finish: Color Capsule Technology ensures a natural appearance by adapting to your skin tone.

• Wide Shade Range: Available in 28 luminous shades designed to match a broad spectrum of skin tones.

Detailed Product Description
The Soft Fluid Long Wear Foundation SPF 20 by La Mer is a luxurious, skin-enhancing foundation that blends the power of skincare with the performance of makeup. Designed to blur imperfections and hydrate deeply, this formula provides line-softening moisture while delivering long-lasting, buildable coverage.

Powered by La Mer’s signature Miracle Broth™, the foundation supports skin renewal with hand-harvested sea kelp fermented over several months to unlock its regenerative properties. Color Capsule Technology helps pigments blend seamlessly with the skin for a natural finish, while the Soft Velvet Ferment—crafted from nutrient-rich algae—boosts hydration and enhances radiance. Ideal for all-day wear, this foundation resists humidity and maintains a fresh look.

Directions for Use

• Shake well before use.

• Apply to the center of the face and blend outward using fingertips or a foundation brush.

• Extend application down to the neck for a seamless finish.

Important Note
For best results, refer to product packaging for full ingredient list and shade information prior to use.

Warranty & Shelf Life
Please refer to the product packaging for warranty and expiration details.

Product Warnings

• For external use only.

• Avoid contact with eyes. If contact occurs, rinse thoroughly with water.

• Keep out of reach of children.

• Store in a cool, dry place away from direct sunlight.