Key Product Selling Point
- Skincare-Makeup Hybrid: Combines La Mer’s Miracle Broth™ with buildable coverage for hydrated, flawless skin.
- Long-Wearing Performance: Resists humidity and provides all-day coverage without fading or caking.
- Broad-Spectrum SPF 20: Shields skin from UV damage while improving texture with Soft Velvet Ferment.
- Adaptive Color Technology: Color Capsule Technology ensures natural, true-to-tone finish across 28 shades.
Detailed Product Description
La Mer’s Soft Fluid Long Wear Foundation SPF 20 is a luxury foundation that merges skincare science with makeup artistry. Powered by the brand’s signature Miracle Broth™—hand-harvested sea kelp fermented for regenerative benefits—the formula hydrates, soothes, and repairs while delivering medium-to-full buildable coverage. Soft Velvet Ferment, derived from nutrient-rich algae, enhances radiance and blurs imperfections, while Color Capsule Technology adapts pigments to skin tones for a seamless, natural finish. The lightweight, humidity-resistant texture stays fresh for up to 12 hours, making it ideal for daily wear.
Direction for Use
- Preparation: Shake well to activate the formula.
- Application: Apply to the center of the face with fingertips or a foundation brush, blending outward.
- Neck Extension: Extend coverage to the neck for a unified, seamless finish.
Ingredients
Miracle Broth™ (Sea Kelp Ferment), Soft Velvet Ferment (Algae Extract), Color Capsule Technology, Broad-Spectrum SPF 20 (Zinc Oxide, Octinoxate). Full ingredient list available on product packaging.
Product Warnings
For external use only. Avoid contact with eyes. If irritation occurs, discontinue use. Store in a cool, dry place away from direct sunlight. Keep out of reach of children.
Manufacturer Address
Whitman LB Ltd, Bedford Road, Petersfield, Hampshire, GU32 3DD, UK, 08000746905