Product Selling Points

• Long-Wear Radiance: Provides buildable, natural-looking coverage that lasts—even in humidity.

• SPF 20 Protection: Shields skin from harmful UV rays while delivering skincare benefits.

• Skin-Perfecting Finish: Blurs imperfections with color pigments that mimic true skin tones.

• Miracle Broth™ Infusion: Powered by La Mer’s iconic fermented blend to support skin renewal and hydration.

• Soft Velvet Ferment: Derived from deep-sea algae to enhance radiance and soften the skin’s texture.

Detailed Product Description
La Mer’s The Soft Fluid Long Wear Foundation SPF 20 merges makeup innovation with skincare luxury. Formulated to perfect the complexion while nourishing the skin, this foundation delivers a flawless, radiant finish with long-lasting wear.

At the heart of the formula lies Miracle Broth™, La Mer’s legendary elixir created through a slow fermentation of nutrient-rich, hand-harvested sea kelp. This signature ingredient energizes and replenishes skin, offering visible renewal over time. The foundation also features Color Capsule Technology, encapsulating pigment in translucent spheres to create a true-to-skin finish that looks naturally luminous.

Soft Velvet Ferment, crafted from deep-sea algae, helps hydrate and refine skin texture, while the inclusion of SPF 20 provides daily sun protection. With 28 versatile shades, this ultra-luxurious foundation enhances the look of skin with weightless, buildable coverage that resists humidity and wear throughout the day.

Directions for Use

• Shake bottle well before use.

• Apply to face using fingertips or a foundation brush.

• Blend outward from the center of the face toward the neck for a smooth, seamless finish.

Important Note
For best results and optimal ingredient efficacy, store in a cool, dry place away from direct sunlight.

Product Warnings

• Avoid direct contact with eyes.

• For external use only.

• Discontinue use if irritation occurs.

• Keep out of reach of children.