Product Marketing
Our Pure Basmati is the foundation of our range. Great Taste Award-winning, with a light, fluffy cooked texture and a characteristic aroma and flavour, these elegant long grains make other rice seem, well, ordinary.
"We were very impressed with the long grains and texture of this aromatic rice. We tasted it unseasoned and found it moreish and full of flavour" - Great Taste Award Judge.
And our rice isn’t just delicious - it’s better for the planet too. We source 100% of our rice from pioneering farmers who are reducing CO₂ emissions and conserving precious water resources. So, buying Nice Rice means you’re helping create a more sustainable rice industry. It’s rice, done better*.
*BETTER TASTING RICE
We use a single origin, heritage variety basmati across our range.
No artificial colours, flavours or preservatives.
*BETTER FOR THE PLANET
Rice farming has a shocking sustainability record. CO₂-eq emissions from flooded paddy fields are a huge contributor to climate change. In fact, beef is the only food with higher global emissions. We source our rice from pioneering farmers who prioritise sustainability, cutting CO₂-eq emissions by 49%.
*BETTER WAY OF DOING BUSINESS
We pay farmers a premium price for committing to sustainable farming. That way we can help farming communities out of poverty and help the planet at the same time.
We also donate 2% of our revenues to train more farmers in sustainable farming practices.

Ingredients
Basmati Rice

Allergens
None

Nutrition
For dry/uncooked rice Per 100g

For dry/uncooked rice Per Serving (60g)

Storage
Store somewhere cool and dry.

Manufacturer Address
Mission Brands Ltd, 71-75 Shelton Street, London, WC2H 9JQ.