Product MarketingOur Pure Basmati is the foundation of our range. Great Taste Award-winning, with a light, fluffy cooked texture and a characteristic aroma and flavour, these elegant long grains make other rice seem, well, ordinary. "We were very impressed with the long grains and texture of this aromatic rice. We tasted it unseasoned and found it moreish and full of flavour" - Great Taste Award Judge. And our rice isn’t just delicious - it’s better for the planet too. We source 100% of our rice from pioneering farmers who are reducing CO2 emissions and conserving precious water resources. So, buying Nice Rice means you’re helping create a more sustainable rice industry. It’s rice, done better*. *BETTER TASTING RICE We use a single origin, heritage variety basmati across our range. No artificial colours, flavours or preservatives. *BETTER FOR THE PLANET Rice farming has a shocking sustainability record. CO2-eq emissions from flooded paddy fields are a huge contributor to climate change. In fact, beef is the only food with higher global emissions. We source our rice from pioneering farmers who prioritise sustainability, cutting CO2-eq emissions by 49%. *BETTER WAY OF DOING BUSINESS We pay farmers a premium price for committing to sustainable farming. That way we can help farming communities out of poverty and help the planet at the same time. We also donate 2% of our revenues to train more farmers in the sustainable farming practices.IngredientsBasmati RiceAllergy AdviceNutritionFor dry/uncooked rice Per 100g: Energy: 1464kJ/350kcal, Fat: 0.5g, - of which saturates: 0.1g, Carbohydrate: 79.0g, - of which sugars: 0.5g, Fibre: 2.0g, Protein: 7.0g, Salt: <0.01g, Pack contains approx. 16 servings_x000D_ For dry/uncooked rice Per Serving (60g): Energy: 879kJ/210kcal, Fat: 0.3g, - of which saturates: <0.1g, Carbohydrate: 47.4g, - of which sugars: 0.3g, Fibre: 1.2g, Protein: 4.2g, Salt: <0.01g, Pack contains approx. 16 servingsStorageStore somewhere cool and dry.Lower Age LimitManufacturers AddressMission Brands Ltd, 71-75 Shelton Street, London, WC2H 9JQ.