Product Information
Product MarketingOur signature sustainably farmed wholegrain Basmati rice, sourced from a select group of farmers based in Haryana, India. We use only the highest quality grains - aromatic, with a beautiful nutty flavour - making other rice seem, well, ordinary!
And our rice isn’t just delicious - it’s better for the planet too. We source 100% of our rice from pioneering farmers who are reducing CO2 emissions and conserving precious water resources. So, buying Nice Rice means you’re helping create a more sustainable rice industry. It’s rice, done better*.
*BETTER TASTING RICE
We use a single origin, heritage variety basmati across our range.
No artificial colours, flavours or preservatives.
*BETTER FOR THE PLANET
Rice farming has a shocking sustainability record. CO2-eq emissions from flooded paddy fields are a huge contributor to climate change. In fact, beef is the only food with higher global emissions. We source our rice from pioneering farmers who prioritise sustainability, cutting CO2-eq emissions by 49%.
*BETTER WAY OF DOING BUSINESS
We pay farmers a premium price for committing to sustainable farming. That way we can help farming communities out of poverty and help the planet at the same time.
We also donate 2% of our revenues to train more farmers in the sustainable farming practices.IngredientsBrown Basmati RiceAllergy AdviceNutritionFor dry/uncooked rice Per 100g: Energy: 1505kJ/360kcal, Fat: 2.5g, - of which saturates: 0.5g, Carbohydrate: 74.0g, - of which sugars: 0.5g, Fibre: 4.0g, Protein: 9.0g, Salt: <0.01g, Pack contains approx. 16 servings_x000D_
For dry/uncooked rice Per Serving (60g): Energy: 903kJ/216kcal, Fat: 1.5g, - of which saturates: 0.3g, Carbohydrate: 44.4g, - of which sugars: 0.3g, Fibre: 2.4g, Protein: 5.4g, Salt: <0.01g, Pack contains approx. 16 servingsStorageStore somewhere cool and dry.Lower Age LimitManufacturers AddressMission Brands Ltd,
71-75 Shelton Street,
London,
WC2H 9JQ.