Provoke Touch of Silver Before Brassy, Dull After Bright, Shiny Provoke Keep It Bright Colour Care Shampoo is your everyday solution to keep your colour fresh and shiny in between toning or colouring treatments. Our colour protection technology & optical brighteners safeguard vibrancy, leaving your hair healthy, shiny and bright. You've got your colour how you wanted, now it's time to keep it at its best.Everyday Colour Maintenance for Brighter Shinier Hair_x000D_ Blonde, Highlighted & Grey Hair_x000D_ Against Animal TestingAqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Polysorbate 20, Parfum (Fragrance), Glycerin, Polyurethane-10, Sodium Benzoate, Coconut Acid, Disodium EDTA, Guar Hydroxypropyltrimonium Chloride, PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic/Capric Glycerides, Potassium Sorbate, Citric Acid, Linalool, Hexyl Cinnamal, Disodium Distyrylbiphenyl Disulfonate, Panthenol, Sodium Hydroxide, CI 60730 (Acid Violet 43)Suitable for Daily Use Wet hair Lather Rinse For optimal results, pair with our Keep It Bright Conditioner. For toning effect use our Intensive Brightening Shampoo and Conditioner.CAUTION: Avoid contact with eyes. In case of contact, rinse thoroughly with water. Use as directed.