Schwarzkopf LIVE Urban Metallics Amethyst Chrome U69 permanent colour hair dye - Powerful purple with a metallic shine. If one thing is certain, it's that no one can deny the power of purple. Purple is synonymous with power and freedom, so go ahead and wear your crown! Schwarzkopf LIVE Urban Metallics Amethyst Chrome is a permanent hair dye which creates a vibrant metallic tone. It contains a built-in Metallic Shine Booster, infused with coconut oil for maximum colour depth, anti-fade effect and impressive shine. The formula is completely vegan* and made with 0% silicones and alcohol**. How to use: 1) Squeeze the contents of the colour cream into the developer bottle and shake until mixed 2) Apply to dry, unwashed hair following instructions 3) Leave on for 20-30 minutes and then rinse until water runs clear 4) Apply the LIVE care conditioner and leave in for 2 more minutes before rinsing thoroughly This metallic hair colour dye is designed for use on dark blonde to medium brown hair. For long or thick hair, we recommend using two packs. The Product Benefits at a Glance: Permanent hair dye Built-in Metallic Shine Booster, infused with coconut oil Creates vibrant, fade-resistant metallic tones Long-lasting colour and shine Vegan formula* *free from animal-derived ingredients **Ethanol Alcohol" Live top tips: - Always perform an allergy alert test 48 hours prior to colouring - For long or thick hair we recommended using two packs - This shade is recommended for hair colours dark blonde to dark brown - Results may vary on previously coloured hair - Use a clarifying/deep cleanse shampoo 48 hours prior to application - Check application range to ensure your natural hair is suitable for your chosen shadePermanent hair dye_x000D_ For dark blonde to dark brown hair_x000D_ Built-in Metallic Shine Booster, infused with coconut oil_x000D_ Creates vibrant, fade resistant metallic tones_x000D_ Impressive shineDeveloper: Aqua, Hydrogen Peroxide, Cetearyl Alcohol, PEG-40 Castor Oil, Disodium Pyrophosphate, Sodium Cetearyl Sulfate, Disodium EDTA, Sodium Benzoate, Phosphoric Acid, Colour Cream: Aqua, Cetearyl Alcohol, Ammonium Hydroxide, Coconut Alcohol, Cocamidopropyl Betaine, Propylene Glycol, Ceteareth-50, Cocos Nucifera Oil, Ceteareth-20, Parfum, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, 1-Naphthol, Sulfuric Acid, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Potassium Hydroxide, Sodium Chloride, Sodium Sulfite, Ascorbic Acid, Sodium Silicate, Etidronic Acid, Quartz, Conditioner: Aqua, Cetearyl Alcohol, Behentrimonium Chloride, Prunus Armeniaca Kernel Oil, Litchi Chinensis Fruit Extract, Morinda Citrifolia Fruit Extract, Panthenol, Hydrolyzed Keratin, Isopropyl Myristate, Citric Acid, Phenoxyethanol, Stearamidopropyl Dimethylamine, Isopropyl Alcohol, Glyceryl Stearate, Parfum, Sodium Methylparaben, Propylene Glycol, Polyquaternium-37, Glycerin, Dicaprylyl Carbonate, Butylphenyl Methylpropional, Limonene, Linalool, Hexyl Cinnamal, Lauryl Glucoside, Potassium Sorbate1. Preparation: - Always perform an Allergy Alert Test 48 hours before each time you colour, even if you've used the product before - Before applying your colour, cover your clothing with an old towel/cape and put on gloves provided - Apply to dry, unwashed hair 2. Mixing: - Unscrew nozzle of Developer Lotion. Pierce the LIVE Colour Cream tube and carefully squeeze the entire contents into the Developer Lotion bottle - Replace the application nozzle and shake until all components are thoroughly mixed 3. Application: - Follow application process for either first-time or root regrowth application - Leave formula to develop for 20-30 minutes 4. Rinsing: - Rinse hair under warm water until water runs clear 5. Conditioning: - Apply LIVE Care Conditioner and leave in for 2 minutes - Rinse thoroughly, hair is left feeling soft and shiny The colour result will depend on your natural hair colour. The table on the back of the pack provides an indication of the colour result that can be obtained with this shade. Results may vary on previously coloured hair. For long or thick hair we recommend using two packs. Read and follow instructions before use. This product is not intended for use on persons under the age of 16. Temporary “black henna” tattoos may increase your risk of allergy. Conduct an allergy alert test 48 hours before each time you colour (see enclosed leaflet), even if you have already used colouring products before. So remember to buy the product 48 hours in advance. In case of any reaction or when in doubt consult a doctor before using any hair colour product. Do not use to dye eyelashes or eyebrows. Rinse hair well after application. Wear suitable gloves (gloves included in the pack). Do not colour your hair if: - you have a rash on your face or a sensitive, irritated or damaged scalp - you have ever experienced any reaction after colouring your hair - you have experienced a reaction to a temporary “black henna” tattoo in the past Do not use to dye eyelashes or eyebrows. Rinse hair well after application. Wear suitable gloves (gloves included in the pack).SAFETY INSTRUCTIONS: Hair colorants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary “black henna” tattoos may increase your risk of allergy. Do not colour your hair if: - you have a rash on your face or sensitive, irritated and damaged scalp, - you have experienced any reaction after colouring your hair, - you have experienced a reaction to a temporary “black henna” tattoo in the past. Contains hydrogen peroxide and ammonia. See bottom of pack for full list of ingredients. Avoid contact with eyes. Rinse immediately if product comes into contact with them. Do not use to dye eyelashes or eyebrows. Rinse hair well after application. Wear suitable gloves. Conduct an allergy alert test 48 hours before each time you colour (see enclosed leaflet), even if you have already used colouring products before. So remember to buy the product 48 hours in advance. In case of any reaction or when in doubt consult a doctor before using any hair colour product. Keep out of reach of children.