WHY USE SENSODYNE RAPID RELIEF ORIGINAL TOOTHPASTE? It's a fast way to relieve the pain of sensitive teeth, and help prevent it coming back. With twice daily brushing, Sensodyne toothpaste builds ongoing protection from the pain of sensitive teeth. It also helps whiten enamel and prevent tooth staining*. WHAT IS TOOTH SENSITIVITY? Sensitivity occurs when the dentine underneath tooth enamel becomes exposed. When exposed dentine comes into contact with hot or cold, sweet or sour, or even your toothbrush, it can trigger the nerve causing a short sharp pain. Sensodyne Rapid Relief is clinically proven to relieve the pain of sensitive teeth. Its unique formula acts to quickly create a barrier over sensitive areas of your teeth. It provides fast relief and builds ongoing protection with every brush. WHO IS IT FOR? Sensodyne Rapid Relief is for anyone, aged 12 years and over, who wants fast relief for sensitivity pain. *with twice-daily brushing. 1. Sensodyne Rapid Relief Original Toothpaste provides sensitive teeth with instant relief from sensitivity* and helps prevent it coming back** 2. With twice-daily brushing, Sensodyne Rapid Relief toothpaste builds ongoing protection from the pain of sensitive teeth 3. Sensodyne toothpaste helps prevent tooth staining** 4. Sensodyne Rapid Relief toothpaste provides daily fast relief** 5. From Sensodyne, the No.1 dentist recommended brand for sensitive teeth*** 6. *When used as directed. Individual results may vary. | **with twice-daily brushing|***64% of 200 surveyed dentists, 2022 (contact mystory.gb@haleon.com for claim verification) | Manufactured in Maidenhead, United Kingdom