Colgate's first Max White purple toothpaste reveals an instantly* whiter smile. It contains optic colour-correcting technology to correct yellow tones & is safe for your enamel. *Effect is temporary. Reveals instantly whiter teeth* With optic colour-correcting technology Enamel-safe daily whitening Instantly corrects yellow tones* Effect is temporary Aqua, Sorbitol, Hydrated Silica, PEG-12, Sodium Lauryl Sulfate, Aroma, Cellulose Gum, Potassium Hydroxide, Tetrasodium Pyrophosphate, Phosphoric Acid, Cocamidopropyl Betaine, Sodium Fluoride, Sodium Saccharin, Xanthan Gum, Hydroxypropyl Methylcellulose, Eugenol, CI 172, CI 429, CI 7336, CI 7416. Contains: Sodium Fluoride Total Fluoride content: 145 ppm Not for use of children under 7 years oldContains: Sodium Fluoride (145 ppm F-) The product may cause stains on certain materials. To avoid this, rinse thoroughly with water.